Notes from inside the industry.
Thoughts on AI in chemical distribution: what's working, what to skip, and how operators are putting it to use.
Latest posts.
- October 29, 2026
AI wants to please you. Tell it NOT STATED is an answer.
When asking AI to extract data from SDS documents, you need to explicitly tell it that NOT STATED is an acceptable answer. Without that instruction, Claude will fill gaps with plausible guesses. A single sentence directing it not to infer prevents false data from contaminating your results.
→ - October 28, 2026
Most people don't ask AI hard enough questions.
Most people don't push AI hard enough. Give Claude your legacy Excel spreadsheets and ask specific questions about what each tab does, which cells drive your final price, and what was entered manually versus calculated. Get it to name every sheet and cell so you can verify the answers yourself. You
→ - October 26, 2026
What good is AI at doing stuff if humans don't do their part?
AI summaries are just a starting point. You still need people to act on what they find, whether that's your sales reps talking to customers, your buyer preparing for price changes, or your owner reviewing margins. I ask Claude to write specific messages for each role with clear next actions, then ha
→ - October 22, 2026
Are you still "over-processing" your paperwork?
I'm showing how Claude can extract and convert CoA data against customer specs in minutes, eliminating hours of manual retyping and unit conversions that many chemical distributors still do by hand.
→ - October 22, 2026
This is the future of AI. Working for you in the background and prompting you for input (instead of the other way around).
I'm watching AI shift toward systems that work quietly in the background and ask for your input when needed, rather than requiring constant prompts. This represents the future of how we'll actually use AI in business.
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October 19, 2026I love tea. 🍵 A few weeks ago, I was in a tea store and saw this bag of Jasmine Pearls.
I discovered why Jasmine Pearls command premium prices when I learned they're hand-rolled tea leaves infused with jasmine fragrance through a meticulous process, repeated five to seven times, where fresh flowers release their aromatic compounds naturally into the leaves each night.
→ - October 15, 2026
Our workshops increases sales and lower cost. The proof is on our website.
I run hands-on workshops where your team picks AI demos that match your biggest problems, then we spend a half day in Claude building solutions together. Many clients see the value and continue with an AI Sprint, and our website shows what others have achieved.
→ - October 14, 2026
Have you tried Claude Motion? It's pretty incredible.
I tested Claude Motion by giving it our A.I.R Assessment report, and it generated a complete animated explainer video with music that I could download as an MP4.
→ - October 14, 2026
One of my favorite videos from Alex Hormozi.
I share a video framework from Alex Hormozi that helps keep you moving forward consistently.
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October 14, 2026Opportunity Pipeline review suck. We all have them and (most) dread doing them. Here's an easy hack I did this week.
I used Claude's Voice Mode during a walk to review my opportunity pipeline hands-free, letting the AI identify stuck deals and update my CRM while I got exercise and clarity on my next steps.
→ - October 13, 2026
Budget season is here and AI should be in your spend for 2027. If not, keep using Google.
Most companies will spend on AI next year whether they plan to or not. The real question is whether you're intentional about it. My A.I.R. Assessment helps you build a realistic budget based on your company's size and readiness across six key pillars.
→ - October 12, 2026
AI hits the web design industry. How do I know? I built my own website (and I'm not a designer).
I got a $25,000 quote for a website tool, then built it myself with Claude AI and patience. Web designers are pricing based on outdated assumptions about how difficult this work still is.
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