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Real Data Solutions Proud to be a part of ACD, the Alliance for Chemical Distribution (opens in a new tab) Member of Vistage Michigan (opens in a new tab)
Results guaranteed Reach your goal by your last session, or we keep coaching you at no charge.* *Terms and conditions apply.
Built for distributors and manufacturers

One job from your desk, done by AI.
In 4 weeks.

The AI Sprint: Pete coaches one person 1-on-1, every week, until one real workflow from their own job runs on AI. On the Sales track a rep's 25 calls a week are prepared in 5 minutes each by the fourth week, in writing. 25 years inside chemical distribution.

Book a 15 minute call See the 3 Sprint levels
  • ACD Expert of the Year for Education, 2024
  • Panel, ACD ChemEdge 2026

Companies we've worked with

“He doesn't just talk about AI in theory; he demonstrates how it can be effectively implemented within our space.”
Lynne Bukovic, Managing Executive Director, Chemical Distribution Network
Read what clients say

What people said after the session

  • “Pete provided some great insights into what agents can do for your business and explained it in a simple-to-understand way…”
    Bernie Kerschbaum Vistage Chair, Vistage Michigan
  • “I wasn’t fully aware of the power of AI and what it could do to help drive my business.”
    Jim McKelvey VP, Great Lakes Profiles
  • “Possibilities are endless. If you want to focus on what is most important to your business, and cut down the time of administrative tasks, Pete can help. In sales, time with our customers is paramount; what tasks are getting in the way of this? Pete’s help has allowed us to optimize our time, in the areas that have the biggest return for sales.”
    AI Sprint participant VP Sales, chemical distributor
  • “Great overview of how AI can impact a variety of areas of distribution.”
    Eric Egan Commercial Leader, Webb Chemical

  • We asked: What was the most useful thing you took away?

    “Creating agents to check my work with different personalities (Bezos, Jobs, etc.)”
    Workshop attendee Commercial Analyst and Marketing Coordinator, chemical distributor

  • We asked: What was the most useful thing you took away?

    “Tactical step by step instruction.”
    Workshop attendee Procurement and Business Intelligence Manager, chemical distributor
  • “Seemingly, limits are only in our mind’s ability to ‘prompt’ what we want.”
    Workshop attendee VP of Operations, chemical distributor
  • “Worth the time invested. Thanks for your help!”
    Webinar attendee CEO, chemical distributor

  • We asked: What was the most useful thing you took away?

    “Understanding the language of ‘agents.’”
    Webinar attendee Procurement and Business Intelligence Manager, chemical distributor
  • “Training was excellent.”
    Workshop attendee Chemical distributor
  • “It’s a powerful tool that can boost productivity tremendously by helping us solve time sucking tasks.”
    Workshop attendee Chemical distributor
  • “Thanks for a great training session. It was very informative and I learned a lot in the short time we were together.”
    Workshop attendee Chemical distributor
  • “Very nice overview of the AI players, SWOT and capabilities of the AI tools.”
    Workshop attendee Chemical distributor
  • “There are things we could do now that may not be that extravagant that could help us with bandwidth issues and cleaning up our processes.”
    Workshop attendee Chemical distributor
  • “Fantastic job overall. … With your chemical distribution background, hits home even more. Really enjoyed the presentation.”
    Workshop attendee Chemical distributor
  • “General overview of how to use AI, and great examples of what can be done.”
    Workshop attendee Chemical distributor
  • “Being able to see Claude work in real time was very beneficial. So many presentations are slide decks, with no examples of how AI works.”
    Workshop attendee Chemical distributor

  • We asked: What was the most useful thing you took away?

    “How we can use AI more than just asking it questions.”
    Workshop attendee Chemical distributor

Sound familiar?

If one of these sounds like you, we should talk.

Everyone's talking AI. You haven't started.

Our competitors are already announcing pilots.

The board is asking and customers are asking, and nobody inside has the time or a plan to start. Every quarter you wait, the gap widens.

You're paying for AI nobody uses.

We bought the licenses. They sit there.

The subscriptions are live and the team still works the way it did last year. The money goes out every month and the hours never come back.

Manual work is eating your margin.

Every new customer feels like a fire drill.

Rekeyed orders, spreadsheet reports, and quotes built by hand. Every month that work stays manual is payroll spent on work a machine should be doing.

How we work

See where you stand. Then put AI to work.

3 steps, in order. Most companies start with the assessment.

  1. A.I.RTM Assessment

    A scored look at your data, tech, process, people, governance, and strategy, so you know where to start before you spend.

    See the A.I.RTM Framework
    Data Tech Process People Governance Strategy SAMPLE

  2. AI Workshop

    A half day hands on session built around your business, run on our sample data so none of your files move. In the last hour each person writes down one workflow from their own job and the hours a week it takes, and the room sees its own number on the whiteboard. One fee covers the session, the setup for everyone, the 3 demos your team picks and a 10 day check in against that board. You build the quote yourself on a private page.

    See the workshop

  3. The AI Sprint

    OwnTM · ShareTM · DeployTM

    One workflow from one person's job, done by a date and guaranteed, with Pete coaching 1-on-1. On the Sales track a rep's 25 calls a week are prepared in 5 minutes each by the fourth week, in writing. The OwnTM level puts the workflow in one person's job, the ShareTM level has the manager spread it to the whole team, and the DeployTM level runs it overnight for the whole floor with your IT team.

    Results guaranteed Reach your goal by your last session, or we keep coaching you at no charge.* *Terms and conditions apply. See the 3 levels
See all services
As seen on LinkedIn Virtual Staff · Waitlist open

We run our company on a virtual staff of 60.

Each agent has a name, a job description, and a human sign-off. It's how the work gets done here. For clients it's a monthly subscription: we build your staff, coach your people on directing them, and maintain them with you. We open a few spots at a time, so there's a waitlist.

Join the waitlist Read how we built ours
On our org chart
  1. PM Pete MessinaFounder, the human sign-off
  2. C CharlieVirtual CEO, routes the work
  3. M MatthewMeeting prep
  4. H HenryHubSpot
  5. N NedNews reporter
  6. And more on the staff
Pete Messina

Meet Pete

Pete Messina, Founder

Pete Messina spent 25 years in chemical distribution at Aceto and PVS Chemicals, from specialty chemicals sales rep to running a branch with full P&L responsibility to leading the ERP and digital transformation. He's a chemist and chemical engineer who runs this company on the same AI he teaches.

More about Pete

Insights

Notes from inside the industry.

What's working with AI in chemical distribution, what to skip, and how operators are putting it to use.

Latest posts

  • AI wants to please you. Tell it NOT STATED is an answer.

    When asking AI to extract data from SDS documents, you need to explicitly tell it that NOT STATED is an acceptable answer. Without that instruction, Claude will fill gaps with plausible guesses. A single sentence directing it not to infer prevents false data from contaminating your results.

  • Most people don't ask AI hard enough questions.

    Most people don't push AI hard enough. Give Claude your legacy Excel spreadsheets and ask specific questions about what each tab does, which cells drive your final price, and what was entered manually versus calculated. Get it to name every sheet and cell so you can verify the answers yourself. You

  • What good is AI at doing stuff if humans don't do their part?

    AI summaries are just a starting point. You still need people to act on what they find, whether that's your sales reps talking to customers, your buyer preparing for price changes, or your owner reviewing margins. I ask Claude to write specific messages for each role with clear next actions, then ha

See all posts

Ready to see where you stand?

Your competitors are already moving. Start with the A.I.RTM Assessment or book a 15 minute call. We figure out together whether we're a fit.

Book a 15 minute call Take the A.I.RTM Assessment